Emerging Global Markets

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Top 10 Global Markets as it pertains to the music business

  1. USA, 2. Japan, 3. Germany, 4. UK, 5. France, 6. South Korea, 7. Canada, 8. Australia, 9. Brazil, 10. China

China

Population: 1.386 billion. The number of smartphone users in China is estimated at over 663 million. 90% of the music market was historically pirated but there is a new shift in buyer behavior with a 30.6% of streaming growth from last year.

DSPs

Tencent is the leading company for streaming owning the top three DSP’s QQ Music (400+m), Kugou (450+m), and Kuwo(100+m). It has 15 million paying streaming subscribers. They have a conversion rate of less than 3% for their free tier converting to a paid subscription (compared to the average 20–30% conversion rate).

Netease — As of April 2017, the platform has 300 million users, and a music database consisting of more than over 10 million songs.

True Independent digital distributor that specializes in distributing to China: RouteNote, CD Baby, and Tunecore.

Latin America

Brazil — 209.3 million population

Brazil is the largest smartphone market by volume in Latin America and a key global smartphone growth market with an estimated 77.35 million users. 52.4% increase in streaming revenue in the country last year, which took total streaming revenue to over 90 million.

Mexico — 129.2 million population

Mexico is the second largest mobile market in Latin America with 52 million smartphone users and will be closing in on 90 million in revenue (2017) from music streaming.

DSP’s

Superplayer — 1 million active users per month / Utilizing chatbot technology

Carlo Musica — 5 million users

True Independent digital distributor that specializes in distributing to Latin America: One rpm

India: Population: 1.339 billion

The number of smartphone users in India is estimated at 300 million. 93.3 million was generated in 2017 from digital music in India.

DSPs

Saavn — 20 million monthly active users

Gaana — 35 million registered users

True Independent digital distributor that specializes in distributing to India: Horus Music

South Africa: Population: 56.72 million

The number of smartphone users in South Africa is estimated at 18.48 million.

DSPs

Spotify and Apple Music are available in South Africa.

True Independent digital distributor that specializes in distributing South America: CD Baby, Tunecore, Distrokid, etc.

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CEO - futuremgmt / Professor @UArts and @DESU / Curator of relevant music business news / www.stephencirino.com

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Stephen Cirino

Stephen Cirino

CEO - futuremgmt / Professor @UArts and @DESU / Curator of relevant music business news / www.stephencirino.com

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